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Now we have a pretty good idea of why

Action on Smoking and Health (ASH)

All the elegant society ladies turned up in their finest shades of emerald In 1925, the Phillip Morris Company decided to have its hand at making cigarettes for women, and introduced a new brand of smokes that were declared Mild as May! as a truly feminine smoking experience

Conclusion The link between smoking and weight loss is rooted in the stimulant effects of nicotine, but it is a dangerous illusion

I'm interested in all of it, but something that is still hard to wrap my head around is the idea that the company truly couldn't have guessed the way that its marketing and sales campaign was going to appeal to teenagers